Amazon takes 15–30% of your revenue. Flipkart is no different. But worse than the margin hit — you are building equity in their platform, not yours. Your customers know Amazon. They do not necessarily know your brand.
The good news: Jaipur's fashion and textile brands have something that no algorithm can replicate. Craft. Heritage. Story. And those are exactly the things that build a direct-to-consumer brand.
The D2C Shift
Across India, premium fashion brands are making the move to direct sales — and the economics are compelling. A brand selling a ₹3,000 kurta on Amazon might net ₹2,100 after fees. Selling it through their own website, they net closer to ₹2,700. Over 1,000 orders a year, that is ₹6 lakh staying in the business instead of going to Amazon.
What Jaipur Brands Have That Others Don't
Block print. Bandhani. Hand embroidery. Traditional craft with modern aesthetic. This is not a commodity — it is a story, and stories sell at a premium.
The brands winning in D2C are leaning into this. They are not just selling clothing — they are selling an origin story, a craft tradition, and an identity.
The Digital Infrastructure You Need
- A beautiful, fast website — that reflects the premium nature of the product
- Instagram as a discovery engine — not just product photos but behind-the-scenes craft content
- WhatsApp as a conversion tool — for personalised service and repeat customers
- Email marketing — for building loyalty and driving repeat purchases
You do not need to abandon marketplaces overnight. But every rupee you invest in your own channels compounds over time. Every rupee you invest in Amazon's ads compounds for Amazon.